Podcast to Profit
Turning Conversations Into Powerful Sales & Marketing Content
What if one great conversation could create weeks of content for your social media, sales efforts, and lead generation? Join Transformation Group for this free live webinar and learn how businesses are using podcasting to build credibility, stay visible, generate leads, and create powerful content that works across every stage of sales and marketing.
Why Podcast
Not a Following.....A Profit Engine
This isn't about chasing a big audience. It's about having somewhere to actually explain what you do — the reasoning behind your process, the stories that show it working, the answers to the questions prospects are already asking. A caption can't do that. Thirty minutes of conversation can.
MEET YOUR HOSTS
Two Perspectives, One Session
THE MARKETER
Shannon Filing
Founder & CEO, Transformation Group
With over 20 years in marketing, Shannon is passionate about marketing strategies, sales, and building systems that build profit.
THE PODCASTER
Travis Filing
Host, Inside Business Radio and Challenge and Change
An entrepreneur at heart, Travis hosts Inside Business Radio and Challenge and Change podcasts, sharing the stories, challenges, and successes of local entrepreneurs.
What You'll Walk Away With
THIS ISN'T JUST INSPIRATION
A repeatable framework for turning one conversation into a month of content across social, email, and blog.
The exact repurposing workflow Travis and Shannon use — no expensive equipment or production team required.
Real, practical examples of how local businesses are already using this to generate leads.
A clear next step you can put to work the same week — not someday.
58%
of Americans 12+ now listen to a podcast monthly — an all-time high, about 167 million people.
EDISON RESEARCH, 2026
68%
of 35–54 year olds — your actual buyers — now consume a podcast monthly, ahead of any other age group.
EDISON RESEARCH, INFINITE DIAL 2026
75%
of listeners stay engaged for a branded episode's entire duration — the highest completion rate of any content format.
SIGNAL HILL INSIGHTS
70%
brand recall after podcast ad exposure, with a 10-point lift in brand awareness and stronger purchase action than TV, Instagram, or YouTube.
NIELSEN
35%
of listeners rate podcast ads as more trustworthy than ads on radio, social media, TV, or websites.
THE HARRIS POLL
91%
of marketers plan to maintain or increase their investment in podcasting and audio content.
HUBSPOT
READY TO CLAIM YOUR SPOT?
Register for the free webinar and save your spot for
October 1st, live online.
We Hear This A Lot
Every Reason Not To Start — Solved
"I am a business, not a podcaster."
That is ok! Podcasting is just one way to do what you do in every meeting and every presentation but at scale. You show your expertise and passion to many instead of one to one.
"I don't want cameras in my face."
Our studio is built to feel like a conversation, not a production — no intimidating rigs, no in-your-face lenses. Most people forget the cameras are there within a few minutes.
"I'll freeze up on camera."
A professional, coaching-style director sits with you through the entire session — guiding the conversation, feeding direction in real time, and helping you find the words if you get stuck. You're never carrying it alone.
"What if I mess it up?"
Every session is fully edited afterward. Stumbles, false starts, and rambles get cut before anyone sees them. You never publish a bad take.
"I don't have time for this."
One batch session covers a full month of content. There's no weekly production treadmill — you show up once, we handle the rest.
"I don't understand the tech."
You never touch a recording tool, an editor, or a publishing dashboard. We run 100% of the technical side, start to finish.
"I don't/won't have followers."
You may not start with followers but that is the reason we post EVERYWHERE! This is give valuable content to make connections, meetings, and sales by generating discussion points on any platform that people spend time on.